I’m Abin, Product Designer at Archer.

I craft simple, intuitive, and beautiful digital experiences .

With 15+ years of experience, I’ve led the design of products used by millions worldwide, built high-performing UX teams, and created scalable design systems that fuel business growth.

Case Studies
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Case Study

User & Domain Analysis, Archer

Deep stakeholder, expert, and customer research that produced five behavioural personas and a Today-vs-Tomorrow vision to align the business.

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Case Study

Transforming complexity into clarity

Archer's dashboard redesigned with responsive layouts, cleaner UI, and smarter interactions, simplifying complex risk data.

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Case Study

Product strategy for Zerodha

Designed a stock trading website for one of India’s first discount brokers. Focused on making it easy for both expert traders and beginners.

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Professional Experience.

15 years of experience across 7 companies, with deep expertise in enterprise UX and design leadership


Say Hello!

Feel free to reach out for collaborations or just meet up for a coffee 😀

me@abin.me