User & Domain Analysis, Archer
Deep stakeholder, expert, and customer research that produced five behavioural personas and a Today-vs-Tomorrow vision to align the business.
Read the case study: User & Domain Analysis, ArcherI’m Abin, Product Designer at Archer.
With 15+ years of experience, I’ve led the design of products used by millions worldwide, built high-performing UX teams, and created scalable design systems that fuel business growth.
Case Studies
Deep stakeholder, expert, and customer research that produced five behavioural personas and a Today-vs-Tomorrow vision to align the business.
Read the case study: User & Domain Analysis, ArcherArcher’s dashboard redesigned with responsive layouts, cleaner UI, and smarter interactions, simplifying complex risk data.
Read the case study: Transforming complexity into clarityDesigned a stock trading website for one of India’s first discount brokers. Focused on making it easy for both expert traders and beginners.
Read the case study: Product strategy for Zerodha15 years of experience across 7 companies, with deep expertise in enterprise UX and design leadership